Record Label Final Decision

When we completed researching different music record labels, we finally decided to go with the choice of the "Ultra music Records”. The main reason for our final choice is that this record label is very suitable and appropriate with the Electronic Dance genre which we have decided to go with. Not only that but we also looked another music record label "Spinnin'Records" which we considered. This is because of their specialisation in electronic dance music just like "Ultra music

Records". However, the reason why we finally decided not to follow "Spinnin'Records" is because it is based in Netherlands, meaning it would be difficult for the label to distribute and market our product to the audience whereas the "Ultra music Records" is placed in USA- a multicultural country with opportunities open worldwide. Furthermore, one of the best reasons why we decided to go with "Ultra music Records" to distribute our single is because they specify in the electronic dance music. Therefore, this will enable us to target a wider range of audience as the electronic dance music refers to various different sub-genres/ sub-cultures such as, techo, progressive, house and much more. As a whole "Ultra music Records" is a very successfully and well developed label as it was found in 1995 and worked with a verity of different artists, so for that reason choosing the "Ultra music Records" is a very reliable choice.

In addition, we finally went with this music record because we believe it is the most suitable label, this is because through our questionnaire results, the target audience is set to include teenagers and young adults. This record label has worked with various artist which target teenagers and popular music which is found at nightclubs, raves and festivals. Therefore, this music records label is definitely the one and will engage and appeal without target audience.