As a group we have decided to go with the idea of hybrid of concept and narrative. We come up with this as we were influenced by the research we had done previously on EDM videos, such as codes and conventions, lyric, analysing the entire video and more. While we were analysing existing music videos we came across surreal concepts, which are involved in part of the music video narrative. Also, in some of the music videos there was a story telling however it was hard to tell what was being portrayed till the end of the video. We loved this idea and it was used within the electronic dance music videos. Therefore, we decided to include this which produce a hybrid of narrative and concept. In addition, we are considering to include surreal features within our own music video mainly through editing techniques such as, mirror reflections, mutilating exposure and adding surreal element to display speed.
Through our music music video we are planning to include a model which will follow the storyboard of our product. During our research we noticed that electronic genre artist often don't appear within the video products, but once they do, they tend to play the role of the actress within the narrative where they blend in within the streamline. This is way we decided to have a male actor instead of female performer, as he could represent the singer (Alan Walker).
The actor we have decided to go with represents the presentations of youth culture through different stereotypes but also modern perceptions/problems associated with young people. This is usually seen within this music video genre, as it displays the energetic and dynamic nature. These representations could be displayed within the original video of our chosen artist.
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