Individual Task- Digipak/ Magazine Advert Analysis

Group Work- Construction process 3

The following video shows the process of editing in which takes place again in Leake street tunnel. Zacaria has used a fade out offset in which lasts 0.5 seconds. The transition of these two clips is effective due to the scene of the music video also changing. Zacaria then went back to the beginning of the music video to watch and try to spot any mishaps or mistakes within the edit thus far.  

The next scene in which is shown in the video is actor changing location. As seen in the video the use of the magnifying tool on the timeline is used to change the clips per frame. This tool is very useful in the editing the music video as it allows the video to be edited more specifically, this technique allowed us to cut the clip precisely where the actor goes out of frame and subsequently changes shot location. This is effective as it helps provide continuity and allows the audience to keep guessing as to where the actor went.

The next shot in which we used was a editing technique in which Zacaria used is a zoom, the zoom effective was used in the alleyway of the Chinatown location and is very useful in making the alley way look longer than it was originally. The use of the zoom is constructed by using the magnifying tool on Sony Vegas. This is then combined the with speed of the clip to alter the speed. 

After this scene the repition of the cut was used to a black screen. This was achieved by cutting the clip at the point of which preferred and then repeating this motion several time on the timeline bar, this effective is very effective in creating separation throughout the music video and specifically in particular this scene. 

There was a subtle fade used by Zacaria, which instead of faded into black faded into the next clip directly. This effect  was successful in bringing a new element to the music video and one not previously used in the video. The effect is used by through the use of once again the fade in tool. Zacaria then faded the two clips together with the image of the polaroid picture in between the two clip by placing the image between the two on the timeline. 

Summary by: Jack Baxter and Doaa Elmnayneh 

Individual Task- Codes & Conventions

Group Work- Construction process 2

When starting the new scene the editor once again uses the technique of placing all of the clips onto the timeline, this is too sort the continuity of the music video and ensure the clips are in order to the story board. The editor then used the quick selection tool and chose multiple clips and move them across the timeline, this is a useful tool as it allows large numbers of clips to be moved and edited at once.  The editor has then used an effect called “strobe” this effect is apparent in the video when the actor is walking through the tunnel with the flare lit. The effect is used by implement fades over images and then changing the opacity of a clip that is placed behind the same clip on the timeline. The strobe effect was used a magnitude of times throughout this time period of the video and allows the consumers to feel the significance of this particular scene.

The editor then used a zoom tool over the clips to enlarge the lyrics as if the consumer is walking with the actor. This is a powerful image and shows that the audience is hopefully going to be more engaged and feel part of the music video. Throughout the construction process of our video it is clear to see through the video that the repition of reviewing the clips was prominent in our work, Due to the timeline feature we were able to edit and change parts of the music video in which we did not feel met the length requirements or the editing could be tampered with.

As seen in the construction process above the velocity of the clips were changed during the process of making, this was achieved by clicking the timeline on the selected clips and then moving the velocity line either up or down depending on the change being made. The editor in this clip was changing the velocity down and making the clip run smoother and slower. The use of the effect makes the music video contain more visual effects and make the segment slower so throughout the music video show progression, as the sped will increase as the journey intensifies. This tool was later used again on the scene in which the actor is holding the flare. 

After this Zacaria has then returned to the beginning of the music video due to the clip lengths needing to be altered at the start of the video. This was a problem consistently throughout the music video construction process and one in which was consistently changed throughout the construction process.   

Summary By: Doaa Elmnayneh and Jack Baxter

Music Video- First Draft

Rushes- Final Draft

Rushes	Content	Condition: Excellent/acceptable/non acceptable.	Length/time code:	Audio yes/no
1	Establishing long shot of the water	Acceptable	00:12	NO
2	Over the shoulder shot of the actor looking into the water	Not acceptable	00:11	NO
3	Over the shoulder shot of the actor looking into the water	Acceptable	00:09	NO
4	Long shot showing the bridge	Excellent	00:08	NO
5	Wide angle shot with gradual zoom of the canal	Not acceptable	00:11	NO
6	Wide angle shot with gradual zoom of the canal	acceptable	00:15	NO
7	Over the shoulder shot of the actor	Excellent	00:07	NO
8	Low angle shot of the actor grabbing his bag	Not acceptable	00:15	NO
9	Low angle shot of the actor grabbing his bag	Not acceptable	00:05	NO
10	Low angle shot of the actor grabbing his bag	Acceptable	00:08	NO
11	medium shot going into an extreme close up of a polaroid picture	Not acceptable	00:05	NO
12	medium shot going into an extreme close up of a polaroid picture	Not acceptable	00:16	NO
13	medium shot going into an extreme close up of a polaroid picture	Acceptable	00:20	NO
14	Close up of hands folding the pictures	Not acceptable	00:09	NO
15	Close up of hands folding the pictures	Not acceptable	00:22	NO
16	Close up of hands folding the pictures	Acceptable	00:08	NO
17	Medium shot of actor walking away	Not acceptable	00:16	NO
18	Medium shot of actor walking away	Excellent	00:12	NO
19	Low angle shot of the sky	No acceptable	00:20	NO
20	Low angle shot of the sky	Not acceptable	00:09	NO
21	Low angle shot of the sky	Acceptable	00:07	NO
22	Long shot of actor walking down stairs	Not acceptable	00:08	NO
23	Long shot of actor walking down stairs	Not acceptable	00:07	NO
24	Long shot of actor walking down stairs	Not acceptable	00:12	NO
25	Long shot of actor walking down stairs	Not acceptable	00:09	NO
26	Long shot of actor walking down stairs	Acceptable	00:16	NO
27	Medium shot of actor walking down the stairs	Excellent	00:08	NO
28	Medium shot of the actor walking towards camera	Not acceptable	00:23	NO
29	Medium shot of the actor walking towards camera	Acceptable	00:12	NO
30	Medium shot of the actor walking away	Not acceptable	00:09	NO
31	Medium shot of the actor walking away	Not acceptable	00:16	NO
32	Medium shot of the actor walking away	Not acceptable	00:15	NO
33	Medium shot of the actor walking away	Not acceptable	00:12	NO
34	Medium shot of the actor walking away	Acceptable	00:07	NO
35	Close up of actors facial expressions	Not acceptable	00:08	NO
36	Close up of actors facial expressions	Not acceptable	00:07	NO
37	Close up of actors facial expressions	Not acceptable	00:20	NO
38	Close up of actors facial expressions	Not acceptable	00:25	NO
39	Close up of actors facial expressions	Excellent	00:08	NO
40	Medium shot of change of scenery	Not acceptable	00:09	NO
41	Medium shot of change of scenery	Acceptable	00:08	NO
42	Low angle shots showing the scenery	Not acceptable	00:20	NO
43	Low angle shots showing the scenery	Not acceptable	00:16	NO
44	Low angle shots showing the scenery	Acceptable	00:09	NO
45	New scene introduced by the close up	Not acceptable	00:05	NO
46	New scene introduced by the close up	Not acceptable	00:13	NO
47	New scene introduced by the close up	Acceptable	00:10	NO
48	Medium close up of actor	Not acceptable	00:06	NO
49	Medium close up of actor	Not acceptable	00:12	NO
50	Medium close up of actor	Not acceptable	00:24	NO
51	Medium close up of actor	Acceptable	00:11	NO
52	Long shot of the tunnel	Not acceptable	00:15	NO
53	Long shot of the tunnel	Not acceptable	00:07	NO
54	Long shot of the tunnel	Not acceptable	00:12	NO
55	Long shot of the tunnel	Acceptable	00:08	NO
56	Flare is used from a wide angle shot	Excellent	00:12	NO
57	Second shot the of the flare being lit on the other end of the tunnel	Excellent	00:06	NO
58	Extreme close up of the actors face	Not acceptable	00:09	NO
59	Extreme close up of the actors face	Acceptable	00:09	NO
60	Medium shot of the actor walking towards camera	Not acceptable	00:12	NO
61	Medium shot of the actor walking towards camera	Not acceptable	00:16	NO
62	Medium shot of the actor walking towards camera	Acceptable	00:08	NO
63	high angle shot of the homeless man on the floor	Not acceptable	00:17	NO
64	high angle shot of the homeless man on the floor	Not acceptable	00:12	NO
65	high angle shot of the homeless man on the floor	Not acceptable	00:13	NO
66	high angle shot of the homeless man on the floor	Acceptable	00:10	NO
67	Medium shot of the actor looking at the homeless man	Not acceptable	00:27	NO
68	Medium shot of the actor looking at the homeless man	Not acceptable	00:12	NO
69	Medium shot of the actor looking at the homeless man	Acceptable	00:12	NO
70	POV shot showing the perspective of actor	Not acceptable	00:13	NO
71	POV shot showing the perspective of actor	Not acceptable	00:11	NO
72	POV shot showing the perspective of actor	Not acceptable	00:06	NO
73	POV shot showing the perspective of actor	Acceptable	00:08	NO
74	Wide shot of actor sitting next to the homeless man	Not acceptable	00:16	NO
75	Wide shot of actor sitting next to the homeless man	Not acceptable	00:19	NO
76	Wide shot of actor sitting next to the homeless man	Acceptable	00:08	NO
77	Medium shot of the homeless man	Excellent	00:12	NO
78	Wide shot of the tunnel entrance.	Not acceptable	00:07	NO
79	Wide shot of the tunnel entrance.	Not acceptable	00:09	NO
80	Wide shot of the tunnel entrance.	Not acceptable	00:09	NO
81	Wide shot of the tunnel entrance.	Acceptable	00:12	NO
82	Wide shot of the actor entering the bus	Not acceptable	00:07	NO
83	Wide shot of the actor entering the bus	Not acceptable	00:08	NO
84	Wide shot of the actor entering the bus	Not acceptable	00:11	NO
85	Wide shot of the actor entering the bus	Not acceptable	00:16	NO
86	Wide shot of the actor entering the bus	Not acceptable	00:08	NO
87	Wide shot of the actor entering the bus	Not acceptable	00:21	NO
88	Wide shot of the actor entering the bus	Acceptable	00:10	NO
89	Close up of a actor looking out of the window.	Not acceptable	00:07	NO
90	Close up of a actor looking out of the window.	Not acceptable	00:15	NO
91	Close up of a actor looking out of the window.	Acceptable	00:12	NO
92	Wide shot of actor exiting the bus	Excellent	00:16	NO
93	Wide shot of actor in chinatown	Not acceptable	00:19	NO
94	Wide shot of actor in chinatown	Not acceptable	00:07	NO
95	Wide shot of actor in china town on the other side	Not acceptable	00:09	NO
96	Wide shot of actor in china town on the other side	Acceptable	00:08	NO
97	Close up of actor looking around chinatown	Not acceptable	00:14	NO
98	Close up of actor looking around Chinatown	Not acceptable	00:12	NO
99	Close up of actor looking around Chinatown	Not acceptable	00:16	NO
100	Close up of actor looking around chinatown	Acceptable	00:05	NO
101	Time lapse of china town scene	Excellent	00:09	NO
102	Close up of actor looking into window	Not acceptable	00:04	NO
103	Close up of actor looking into window	Not acceptable	00:09	NO
104	Close up of actor looking into window	Not acceptable	00:08	NO
105	Close up of actor looking into window	Acceptable	00:10	NO
106	Extreme close up of the Asian themes	Not acceptable	00:12	NO
107	Extreme close up of the Asian themes	Not acceptable	00:17	NO
108	Extreme close up of the Asian themes	Acceptable	00:16	NO
109	Wide shot of the actor showing the location	Not acceptable	00:10	NO
110	Wide shot of the actor showing the location	Acceptable	00:12	NO
111	Shot of actor jumping over obstacles.	Not acceptable	00:16	NO
112	Shot of actor jumping over obstacles.	Acceptable	00:13	NO
113	Next scene is a POV shot of the actor on roller-skates	Not acceptable	00:07	NO
114	Next scene is a POV shot of the actor on roller-skates	Acceptable	00:05	NO
115	Medium shot of the actor in new location	Not acceptable	00:04	NO
116	Medium shot of the actor in new location	Not acceptable	00:26	NO
117	Medium shot of the back walking away	Not acceptable	00:16	NO
118	Medium shot of the back walking away	Acceptable	00:08	NO
119	Long shot oh the Northolt hills	Not acceptable	00:12	NO
120	Long shot oh the Northolt hills	Acceptable	00:20	NO
121	Wide shot of the actor walking up the hill	Not acceptable	00:09	NO
122	Wide shot of the actor walking up the hill	Not acceptable	00:16	NO
123	Wide shot of the actor walking up the hill	Acceptable	00:09	NO
124	Low angle shot of the roller-skates once again	Not acceptable	00:11	NO
125	Low angle shot of the roller-skates once again	Not acceptable	00:06	NO
126	Low angle shot of the roller-skates once again	Acceptable	00:15	NO
127	Medium shot often actor looking around at the top of the hill	Not acceptable	00:17	NO
128	Medium shot often actor looking around at the top of the hill	Not acceptable	00:12	NO
129	Medium shot often actor looking around at the top of the hill	Acceptable	00:24	NO
130	Extreme close up of the actors face	Not acceptable	00:12	NO
131	Extreme close up of the actors face	Not acceptable	00:08	NO
132	Extreme close up of the actors face	Acceptable	00:10	NO
133	Low angle shot of the actor at the top of the hill	Not acceptable	00:18	NO
134	Low angle shot of the actor at the top of the hill	Not acceptable	00:15	NO
135	Low angle shot of the actor at the top of the hill	Acceptable	00:08	NO
136	Medium shot of the actor looking down the hill	Not acceptable	00:07	NO
137	Medium shot of the actor looking down the hill	Not acceptable	00:02	NO
138	Medium shot of the actor looking down the hill	Acceptable	00:30	NO
139	Medium close up of the actor roller skating down hill	Not acceptable	00:09	NO
140	Medium close up of the actor roller skating down hill	Not acceptable	00:19	NO
141	Medium close up of the actor roller skating down hill	Not acceptable	00:17	NO
142	Medium close up of the actor roller skating down hill	Acceptable	00:07	NO
143	Low angle shot of the actor on roller skates walking away from the scene	Excellent	00:07	NO
144	Medium shot of the actor in new location	Not acceptable	00:05	NO
145	Medium shot of the actor in new location	Not acceptable	00:16	NO
146	Medium shot of the actor in new location	Not acceptable	00:19	NO
147	Medium shot of the actor in new location	Acceptable	00:08	NO
148	Long shot of the new scene	Not acceptable	00:04	NO
149	Long shot of the new scene	Not acceptable	00:06	NO
150	Long shot of the new scene	Excellent	00:07	NO
151	Medium close up of the actor walking through the park	Not acceptable	00:12	NO
152	Medium close up of the actor walking through the park	Not acceptable	00:07	NO
153	Medium close up of the actor walking through the park	Acceptable	00:04	NO
154	Wide shot of the actor walking with back toward the camera	Not acceptable	00:21	NO
155	Wide shot of the actor walking with back toward the camera	Not acceptable	00:09	NO
156	Wide shot of the actor walking with back toward the camera	Not acceptable	00:08	NO
157	Wide shot of the actor walking with back toward the camera	Acceptable	00:11	NO
158	Long shot of the actor walking down a pathway in the park	Not acceptable	00:15	NO
159	Long shot of the actor walking down a pathway in the park	Not acceptable	00:12	NO
160	Long shot of the actor walking down a pathway in the park	Not acceptable	00:08	NO
161	Wide shot of the park bench with the actress sitting	Acceptable	00:10	NO
162	Wide shot of the park bench with the actress sitting	Not acceptable	00:16	NO
163	Wide shot of the park bench with the actress sitting	acceptable	00:08	NO
164	Close up of the actor reacting to seeing the actress	Not acceptable	00:12	NO
165	Close up of the actor reacting to seeing the actress	Not acceptable	00:09	NO
166	Close up of the actor reacting to seeing the actress	Acceptable	00:04	NO
167	Over the shoulder shot of the actor looking at the actress	Not acceptable	00:08	NO
168	Over the shoulder shot of the actor looking at the actress	Not acceptable	00:16	NO
169	Over the shoulder shot of the actor looking at the actress	Acceptable	00:09	NO
170	Medium shot of the actress looking at the  polaroid picture	Not acceptable	00:17	NO
171	Medium shot of the actress looking at the  polaroid picture	Not acceptable	00:05	NO
172	Medium shot of the actress looking at the  polaroid picture	Not acceptable	00:12	NO
173	Medium shot of the actress looking at the  polaroid picture	Excellent	00:21	NO
174	Reaction shot of the actor and actress seeing each other	Not acceptable	00:12	NO
175	Reaction shot of the actor and actress seeing each other	Not acceptable	00:09	NO
176	Reaction shot of the actor and actress seeing each other	Acceptable	00:13	NO
177	Close up of actress smiling	Excellent	00:08	NO
178	Wide shot of the actor and actress walking away together	Not acceptable	00:16	NO
179	Wide shot of the actor and actress walking away together	Not acceptable	00:26	NO
180	Wide shot of the actor and actress walking away together	Excellent	00:24	NO

Summary by: Doaa Elmnayneh, Jack Baxter and Zacaria Elarichi