https://www.youtube.com/watch?v=LjhCEhWiKXk
This music video is of a song by Bruno Mars ‘Just the Way You Are’ this song is a pop genre which uses animation. (Animation is a fast display of a series of pictures that is used as an effect to make a deception of movement). When using this feature it makes the video to stand out more and be more attractive to us as audience. The video is almost like a cartoon which is often associated with children. This enables the story behind the video to be hyperbolic but at the same time it is very easy to understand and instantly know the story behind the video. In this video the performance and narrative the animation technique is combined together making a hybrid. This allows the video to be more professional and creative as it will makes us to be more drawn to the video.
The concept of the video is that
it is mainly focused on a relationship and love. There is a cassette is used in
the animation which used as a symbol which emphasises the feelings of the
singer towards the woman. The use of this prop shows the narrative in an
attractive and special way making the concept to be visually attention
grabbing.
When the video starts a close-up shots was used to introduce
us as audience to the characters and also to set the scene. This is very
effective because it makes us to pay more attention to what is happening in the
scene. As the video keeps on playing I have also spotted that there is an over
the shoulder shot was used to express the character’s reaction. This short
event it properly introduces the audience to the conceptual idea of the video.
This will be seen more as a convention which is usually used by many artists to
set an effective scene to the audience. This shot does not relate to any
specific genre.
The next shot is constantly used
throughout the video to emphasis and express both of the artist reaction and
mainly the woman to show us how her reaction responds to the lyrics and
performance of the artist. Each lip-sync the camera after moves on the girl to
show the audience her reaction to the words. This is very essential because it
creates a strong feeling and emotions between the two characters. Adding onto
that, this also shows the strong relationship they have between the two
characters as both of their reaction towards each other are represented in a
continues style.
In the music video one of the cameras shots used is the
point of view that enables the artist to determine his movement. This shot is
used throughout the video clip to reinforce the use of animation, due to the
artist as he is manipulating the tape in order to make the story line to be
easier to understand. The animation is used to make the process to be quicker.
This is essential because the artist is giving a sense of realism to the video
even though the set of pictures is made using editing techniques. The mixture
of the animation and realistic frame can be seen as exciting the codes and
conventions of other music magazines as these elements are barely ever used
together. This will enable the music video to be more professional and
successful because this convention can be seen as a special point. 
Moreover, I have also
spotted a medium close-up shot was used to represent the artist performance
through animation. The cut that was used to separate the realistic scene and
the animation scene allows us as audience to see the artist in different angles
and how the artist is performing. The lip-sync is used in both types of shots
but the animation it enables the artist to show more body movement which makes
the video clip it more engaging and it is effectively reinforced using
lip-syncing in a form of a medium shot. The story of the performance within an
animation that could be reflected as again challenging the codes and conventions.
This is because we be disposed to see the singer to be shown in a realistic
settings as this makes it unusual because the element that is used within the
clip is more creative conception and engaging.
Furthermore, the end of the clip
is verified by using a medium close-up shot from a side way focus of the
performance to enable us to see his facial expression and the facial features.
The use of the focus created a depth of field as the artist is in focus but the
background is blurred this will make use look at the artist more and feel the
clip. This is successful because the concept of the music video was more
insulting at the beginning of the video in order to grab our attention more as
audience whereas towards the end it begins to reflect back to the song and the
artist itself. The medium close-up and the use of the depth of field as I have
mentioned earlier, it allows to bring more awareness to the strong expressions
and feelings that are shown and also the exaggeration of the body language, which
might make the audience to be more entertained and drown to the music clip as
the artist seems to be revealing his strong emotions.
Editing techniques:
In this music video they have used
a different variety of quick cuts to enable them to show the facial expressions
of both characters. This will empathise the symbolic of love found within the
clip. This is because the music video is repeatedly informing us as audience
about the character’s reaction caused by one another. In addition to this, due
to that in my opinion I think that the quick cuts have worked effectively and
successfully as they made the video to be more special from other music videos.
It also made it to be more powerful and energetic due to continues movement of
the frame, also the non-diegetic sound of the song in the background.
One more editing tool that is used in the music video, when
the song is near the end they used a fade out. The speed of the fade out is slow
enabling use as audience to carelessly withdraw from the story that is
represented in the music video. Adding onto that, the use of the fade out it
shows the quick change in the speed vocal from fast to slow. This will enable
the audience to see this change visually. The use of the fade out can be
noticed as a convention used with the music industry and it is not specific to
any genre and it is a very successful and common way for an ending.
Mise-en-scene:
The use of the mise-en-scene in the music video is to bring
more meaning to both of the characters using costumes. However, it is casual
buy stylish look because it reinforces the modern pop genre. The woman is
wearing quite buggy clothes which could be associated with R&B genre,
although her body figure and the overall appearance fits best with the picture
of the pop character. Overall, Bruno Mars the singer is wearing a casual jeans
coat and a hat which also gives him a confident and informal look. This use of costume it links well with the
concept of the video. The video is set at the ‘couples’ apartment. The relaxed
informal look shows the exaggeration in order to make the clip more appealing
for the audience and enable the story to flow more.
They have used a cassette as a symbolic prop in the music
video as I have mentioned earlier. This will enable to build up a strong
feeling of love and powerful relationship. They have used the type that is inside the
cassette to enable them to create a strong imagination for the lyrics of the
song which are focused around these themes, it also shows the artist singing
toward the woman. Once again he is showing his feelings using the song and the
tape to describe what he loves about the woman. This idea is also assisted by
the use of the different angles shots showing their reaction and also the over
the shoulder shot as it explains and show the facial reaction of the woman
towards the lyrics.
Sound:
The speed of the video frame it is equal to the speed of the
sound and was used accurately to imitate the mood of the song. This was
important because the video it has loads of quick different cuts which is
supported by the quick pace of the beat to enable it to create fluent and
accurate music composition that fits the pop genre.
The use of the non-diegetic sound (the sound track)
throughout the whole music video makes it seem more successful and
professional. This is because the sound itself has a high advanced quality due
to that the sound in the surroundings is not included, making the sound of the
track to be very clear and high quality and also it is expressive and precise.
The use of this and making it very accurate it links back with the
visualisation and the rest of the frame as the video clip shows images using
the lip-syncing and the lyrics. This expressively creates a bigger impact on us
as audience and make us to be more drown to the music video.
Overall, in the music video at some parts the performer
which is the singer he stops expressing the soundtrack this is when it is
instantly followed by the animation used as it creates a moving image of the
artist and carries on singing through the animation especially when we hear the
artist as it makes it very successful and effective. We also see the singer and
the other character in two different styles. This could be seen as a convention
due to the other music videos we expect to see the artist in different position
and situations or stylisations. This is showed by using cuts from one scene to
a different one. It also enables to create a strong nosiness and allows us as
audience to have many different opinions about the artist as they might suit
one of their styles.
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